In the stationery market, the track of electric pencil sharpeners may seem calm on the surface, but there are actually undercurrents surging. While other brands were still lingering in the comfort zone of semi-automatic pencil sharpeners, we were secretly preparing a revolution that was enough to subvert the industry – developing an unprecedented fully automatic electric pencil sharpener.
The research and development process was like a long marathon. After more than a year of working day and night and countless times of scrapping and revising the plans, this pencil sharpener was finally put into mold opening and production. What makes it so unique? It is not only compact and portable but also has a “dual-energy” mode. It can be driven by 4 AA batteries or connected to a power source, making it truly the “Transformer” in the world of pencil sharpeners. Moreover, its sharpening technology is excellent. It is not easy to break the pencil lead, eliminating waste. When the pencil is shorter than 35mm, it will automatically retract, which is very intelligent. Before its launch, we carried out all-round and rigorous tests on it, including pencil sharpening tests, drop tests, battery tests, power source tests, material tests, etc., which lasted for five months to ensure its performance was flawless. This pencil sharpener also applied for a patent and passed the product quality certification. In April 2020, it was finally officially launched on the market. At that time, no other company had such a product, and we took the lead.
At an exhibition, a Japanese customer spotted our pencil sharpener like he had found a treasure. He had a discerning eye and immediately saw that the fully automatic electric pencil sharpener was the future trend and would surely replace the semi-automatic ones. He immediately asked us to make samples in two colors for him to test and readily paid the sample fee. After receiving the samples, he conducted a meticulous one-month test. During this period, some minor problems were found. Our engineers quickly took action, analyzed and improved the problems, and provided new samples. This time, the customer was very satisfied. After he went back, he launched a crowdfunding campaign on the website, which was a huge success. Then he placed an order of more than 10,000 units with us.
There was also a customer who mainly focused on the US market. He also bought two samples for testing. About a month later, he placed the first trial order with us. He had extremely high requirements for the product. He came to our factory to conduct a full inspection for each order to ensure that there were no defective products leaving the factory. It was precisely because of the customer’s conscientiousness and responsibility that we were motivated to continuously optimize the product.
The third customer was a teacher from an art school. He purchased the pencil sharpeners as gifts for his students and even printed the school logo on them. Although the quantity ordered each time was not large, his recognition of the product greatly inspired us.
These three customers have continued to cooperate with us until now, and the orders keep coming. Relying on the stable and reliable quality of the product, the sales volume of this fully automatic electric pencil sharpener has exceeded 400,000 units. It has proven with its strength that in the highly competitive market, only excellent quality can win customers and come out on top in the end.
